GROW is proud to support Cranford Hospice, Hawke’s Bay.
Working with the new marketing manager Nathalie van Dort, GROW has revitalised the Cranford Hospice brand with a fresh look and feel. Cranford Hospice wanted to break away from a hard-structured look to something with more movement, energy and in tune with their values. The Cranford Hospice brand is soft, with rounds and curves, GROW used these elements to link branding with the new layout of eNewsletters/printed newsletters, pull up banners, Annual Reviews, posters and other marketing material.
Since 1 July 2016, Cranford Hospice is responsible for its own Marketing and Fundraising. As a result, we wanted our branding to better reflect some of our organisational values: Aroha (compassion), Whakaute (respect) and Whanaungatanga (relationships). GROW has done a fantastic job in refreshing our branding, and we receive such good feedback from patients, families/whanau, staff, board members, supporters and members of the community. Thank you to the team at GROW
Nathalie van Dort