Annah is the CEO & founder of the Annah Stretton fashion label, is a successful New Zealand entrepreneur, an author of seven books, and an in-demand public speaker. 

With a strong digital platform and 15 retail stores, her philanthropic efforts provide substantial support to a very wide range of charitable groups and organisations across NZ. She has also been the recipient of the coveted Veuve Clicquot business award, and has an Order of Merit for services to business, fashion and community. Annah also currently chairs the Waikato women's refuge governance board, and sits on the UNICEF NZ board.

In 2013 she set up her own foundation and from this came her first social venture - RAW (Reclaim Another Woman.) RAW, a national model, was launched in the Waikato in February 2014, where the first stage of the pilot looked to get change for socially disadvantaged women from the refuge environment. RAW is now in the second stage of their pilot working with incarcerated recidivist female offenders who society has not been able to re-integrate. To date she has had an 100 % success rate and the strength of this work is such that, in September 2015, she was awarded the EY / ASB Social Entrepreneur of the Year and she was a semi-finalist for 2018 New Zealander of the Year.

In 2016 another charity Kia Puãwai was created to address wellness for New Zealanders, especially Mãori, Pacific Islanders and people who do not or who are unable to prioritise their health.