Strategies for creating a Successful Digital Fundraising Event

Wednesday, 27 July 2022

9.00am - 12.30pm - via ZOOM

Can't make this date? Let us know as this workshop will be recorded.

Do you remember the time when your fundraising events brought in the money you needed? Are you currently struggling to raise the hard needed cash so your organisation can continue to support your clients?

Now more than ever before Digital Events must be a part of your fundraising strategy!
If you are looking to launch a new P2P event this year, or perhaps add a virtual challenge option to your physical event then join internationally acclaimed Alex Struthers at this interactive workshop where you will learn the strategies you need for creating a successful digital fundraising event - be it refreshing existing events or launching new p2p digital campaigns!

Successful fundraising with digital events.
Using real life case studies of peer-to-peer community fundraising campaigns you'll learn some practical elements that have grown digital fundraising events year on year.  From campaigns that have grown from $0 to over $2.6M in just three years; to established campaigns that have had a successful refresh to grow to new heights - this interactive workshop has you covered in all scenarios and for all NFP size.

We will then cover the building blocks of any great community fundraising campaign - including:

  • Getting your proposition right
  • Designing the fundraising strategy - from acquisition to retention and conversion; conversion rate optimisation, fundraiser activation, incentives and more
  • Multi-channel and content led journeys for the fundraiser and their supporter
  • Campaign metrics you need to be measuring
  • Ensuring you have the right martech stack to deliver
  • Making sure you have the right people to help drive success

Who Should Attend

This workshop is for anyone who is new to digital event planning and management, or those wanting some fresh ideas to invigorate existing campaigns including: managers, board or committee members, team leaders, staff and volunteers. 

It is also for those who are leaders of community organisations who already use digital events, but who want a refresher on digital strategy and the key points to ensure conversion:

  • Not-For-Profit Community organisations
  • Community Clubs
  • Associations
  • Sports groups 
  • Schools and education groups
  • Anyone at all wanting to plan an event - large or small

Your Presenter

Alex Struthers

Alex has worked with leading non-profit organisations across Australia and the UK as senior fundraiser raising hundreds of millions of dollars for some of the leading NFPs globally.

Alex has driven growth of national fundraising programs since 2005 spanning all areas of multi-channel fundraising.  Working for large Australian brands such as Red Cross, Make-A-Wish, Marie Curie and recently the Leukaemia Foundation; Alex has delivered cutting edge campaigns, digital fundraising and YoY growth including the successful World’s Greatest Shave which she grew from a declining income base in 2017 to over $17.6M in 2021.

In 2020, Alex led the Australian Leukaemia Foundation Acting CEO and GM People & Culture before joining HomeMade Digital to pursue a career helping multiple charities succeed in their goal.  Alex brings her background in psychology, marketing, fundraising, leadership and digital experience to help clients deliver organisational success.

Responsible for award winning fundraising campaigns, Alex was recognised as the Young Fundraiser of the Year at the Fundraising Institute of Australia’s National Awards of Excellence in 2015.

Zoom Meeting Date & Time

Wednesday, 27 July 2022

9.00am - 12.30pm

You will be sent the details to access ZOOM, after you have registered. 

Participants will be doing exercises in separate (virtual) break out rooms and you will be emailed resources prior to the training. There will be group discussions and participants are encouraged to ask questions. We therefore ask all participants to have their own computer / laptop as this makes interaction with the breakout room activities and discussions easier and enhances the learning for all.

We encourage participants to email their questions to us prior to the workshop (email ), or you can share via the chat at the meeting.

This webinar will be recorded.

Price & Registration

Half-day Workshop - Reduced Price
$150.00 inc GST

Discount rate for bookings of 3 or more from same organisation - $130.00 INC GST

The price stated is per person - one device per person please.


Payment online is by Debit or Credit Card: VISA, Mastercard or American Express only and there are 3 easy steps to complete the online booking process.

Our registration platform is hosted by Lil Regie, our NZ based booking agent. Upon completing your registration by hitting the blue 'Confirm Booking' button, you will receive an automated email confirming the booking and amount paid by credit card. A GST Tax Invoice showing your payment in full will also be emailed to you.

If you have any issues or questions about your booking, please contact Faye Johnson on 027 607 3000 or email:

Invoicing Information
We work hard to ensure that all workshops are cost effective by automating our systems. If your organisation is unable to use our automated booking system and pay by credit/debit card and therefore require an invoice instead to pay by direct bank credit, there will be a $25.00 inc GST surcharge for this, and you will need to supply the following please:

  • The full name and postal address required to appear on the invoice.
  • The contact name and email of the person(s) responsible for authorising this expense and approving payment.
  • Any purchase order references required on vendor invoices.

Please email this information to Brian - and , and along with the Invoice we will also send you a special booking link which will come up as free of charge. Through this link you will need to complete your registration. 

Our workshops fill quickly so if you would like to reserve a place, please contact

What happens if you have to cancel?

We know that sometimes your plans can change for many different reasons. Should you be unable to attend, a substitute delegate is welcome to attend at no extra cost. If a substitute delegate is not available and you need to cancel your registration, please be aware of the following:

Up to 7 days prior to the event you will be provided a refund of your registration cost, less a $20.00 inc GST per attendee service charge

If you cancel within 7 days of the event, you are not eligible to receive a refund. Please note: should your registration not be paid by the time of the event, you are still liable to make the payment. Unpaid accounts may be passed over to our debt collection agency and additional costs may be incurred. 

All cancellations must be received in writing (email). 

Training is cancellable by GROW with 3 days’ notice if a minimum number of attendees is not met and full refunds will be provided.

Please note: GROW Ltd reserves the right to make any amendments that we may deem to be in the best interest of the forum – it is however very unlikely and we will notify you as soon as possible should this occur.

For more information see our full Terms of Trade.

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For further details, please contact:
p: 027 607 3000


For further details, please contact:
Faye Johnson at or
Phone: 027 607 3000