Practical Fundraising Skills and Inspiration


27 August - AUCKLAND

Sowing the Seeds of Love is a one-day fundraisers forum loaded with inspiration and practical examples of fundraising that works in New Zealand. Passionate experts from New Zealand and the U.S.A. who are happy to share their fundraising hacks with you. 

Come to learn, discuss and test fundraising tricks and tips so that you can start effective fundraising at your organisation the very next day.  As the saying goes: "You reap what you sow", so sow the seeds of love....

If you really want to dive deep into building your skills and  knowledge, join fundraising expert Jeff Brooks (USA) for the Master Class the following day and learn “How to Create Record-Smashing Direct Mail: 7 Practical, Soup-to-Nuts Steps to Success”.

Programme Tuesday 27 August

8.30am: Registrations start, coffee/tea provided.

9am: Welcome and opening.

9.05am Keynote: Pat Shepherd, One percent collective: How 1% can make a 100% impact

10am Keynote: Linn Araboglos, Vodafone Foundation, Connecting to funders from a Funders’ Perspective 

10.45am: Networking/Morning tea provided.

11.15am Keynote: Jeff Brooks, Fundraisologist, Moceanic: The Donor’s Journey. Donors are heroes, and every donation they make is a hero's quest -- a self-actualising act of courage that transforms them. Based on the psychological truths described by Joseph Campbell in The Hero's Journey, we'll look at the steps every donor must take as they move from not caring ... to caring ... to giving ... to being transformed by giving. This is a true donor-centered approach that frees you to see through the donor's eyes and give them what they need. So they donate enthusiastically and repeatedly, rising to their highest level of support. 

12.15pm: Case study: Katherine Richards, Donor Development Manager, Save the Children: A direct marketing appeal that beat the odds – how did we do this?
Katherine will take you through the ins and outs of what made one of her direct marketing appeals so successful. She will showcase what went well, what didn’t, and the learnings she gained from it.

12.45pm: Networking/lunch provided.

1.30pm: TedTalks - a series of short and sharp presentations, with:

  • Michelle Berriman, Executive Director FINZ
  • Jude Lyon, Telefund NZ
  • Theresa Tagavaitau, Community Compliance Officer, IRD

2.30pm: Personal Development: Cath Vincent: How to pitch yourself well to diverse audiences.
Relationship building is a key skill in every fundraisers toolkit. Cath will explain the key attributes to being likable and professionally appealing so you can build donors, sponsors, volunteers and the confidence of your own team – and raise the effectiveness of your fundraising efforts. Cath Vincent, Wake Up Your Wow! 

3.30pm: Finish.

The Fundraisers Forum Conference is worth 20 points/6 hours CPD. The Fundraisers Forum Conference & Masterclass with Jeff Brooks is worth 30 points/9 hours CPD.

Learning Outcomes/What to Expect

Fundraising is a competitive business and we know that success in this takes solid knowledge, great skills and a personal approach that builds trust and a desire to get behind your cause. The Fundraisers Forum is a powerful learning experience where you will hear case studies from respected practitioners (warts and all), be informed what works and why? And gain a competitive advantage over those other ‘for-purpose’ organisations chasing the same sponsor / donor dollar.

We guarantee that you will leave this Forum inspired, knowledgeable and with key skills that you can start applying the very next day! 

If you need to raise (more) money for your organisation, build a supporter base or just want to win over your team – don’t miss this Forum.

2019 Speakers

Jeff Brooks, International Fundraising Professional and Author

Linn Araboglos, Foundation Manager, Vodafone NZ Foundation

Jude Lyon, J. Lyon Consulting

Pat Shepherd, Chief Doer of Things, One Percent Collective

Katherine Richards, Donor Development Coordinator, Save the Children New Zealand

Theresa Tagavaitau, Community Compliance Officer, IRD

Cath Vincent, Consultant, Speaker and TV Host

Michelle Berriman, Executive Director, FINZ

Who Should Attend

Aimed at fundraisers for dynamic not-purpose organisations that want to improve their fundraising impact and build a donor / supporter base – we believe anyone involved in fundraising, marketing or public relations for sport clubs, social services, health care providers, arts organisations, animal welfare groups to children's play groups, - in fact anyone wanting to make a positive difference in New Zealand – that’s you!!!

Date & Location

Tuesday 27 August 2019 FORUM

Wednesday 28 August 2019 Master Class with Jeff Brooks

Tuesday 27 August

Naumi Auckland Airport Hotel
153 Kirkbride Road
Mangere, Auckland
09 912 3333

There is free parking at the venue.

Please contact Naumi Auckland Airport Hotel directly for accommodation bookings.

Price & Registration

Standard Price - $325 + GST

Standard Price - $400 + GST

Standard Price - $150 + GST

Registration process

Payment online is by VISA, Mastercard or American Express only and there are 3 easy steps to complete the online booking process.
Upon completion of your registration, you will receive an automated confirmation email. If you have any issues or questions about your booking, please contact Nathalie van Dort on 06 878 3456 or email:

What happens if you have to cancel?

We know that sometimes your plans can change for many different reasons. Should you be unable to attend, a substitute delegate is welcome to attend at no extra cost. If a substitute delegate is not available and you need to cancel your registration, please be aware of the following:

Up to 7 days prior to the event you will be provided a refund of your registration cost, less a $50.00 per attendee plus GST service charge

If you cancel within 7 days of the event, you are not eligible to receive a refund. Please note: should your registration not be paid by the time of the event, you are still liable to make the payment. Unpaid accounts may be passed over to our debt collection agency and additional costs may be incurred. 

All cancellations must be received in writing (email). You will be sent the event's materials upon request.

Delegates are responsible for their own travel/accommodation bookings and no compensation will be made should the event be rescheduled or cancelled.

Please note: GROW Ltd reserves the right to make any amendments that we may deem to be in the best interest of the forum – it is however very unlikely and we will notify you as soon as possible should this occur.

For more information see our full Terms of Trade.

Further Details

Arrival tea & coffee, morning tea and lunch are included.

Post-Event Takeaway Reference Material

In line with our sustainability objectives, conference presentations will not be distributed in hard copy but will instead be available via a weblink to be advised via email following the conference.

Commitment to Access and Equity

We are committed to access and equity and endeavour to meet the needs of all delegates. Please contact our team at 06 878 3456 if you require special assistance. In order to assist us in understanding delegate needs, please advise your access requirements as early as possible. Request at late notice may not be able to be met.

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For further details, please contact:
Nathalie van Dort at or
Phone: 06 878 3456