27 August - AUCKLAND
Sowing the Seeds of Love is a one-day fundraisers forum loaded with inspiration and practical examples of fundraising that works in New Zealand. Passionate experts from New Zealand and the U.S.A. who are happy to share their fundraising hacks with you.
Come to learn, discuss and test fundraising tricks and tips so that you can start effective fundraising at your organisation the very next day. As the saying goes: "You reap what you sow", so sow the seeds of love....
If you really want to dive deep into building your skills and knowledge, join fundraising expert Jeff Brooks (USA) for the Master Class the following day and learn “How to Create Record-Smashing Direct Mail: 7 Practical, Soup-to-Nuts Steps to Success”.
Programme Tuesday 27 August
8.30am: Registrations start, coffee/tea provided.
9am: Welcome and opening.
9.05am Keynote: Pat Shepherd, One percent collective: How 1% can make a 100% impact
10am Keynote: Linn Araboglos, Vodafone Foundation, Connecting to funders from a Funders’ Perspective
10.45am: Networking/Morning tea provided.
11.15am Keynote: Jeff Brooks, Fundraisologist, Moceanic: The Donor’s Journey. Donors are heroes, and every donation they make is a hero's quest -- a self-actualising act of courage that transforms them. Based on the psychological truths described by Joseph Campbell in The Hero's Journey, we'll look at the steps every donor must take as they move from not caring ... to caring ... to giving ... to being transformed by giving. This is a true donor-centered approach that frees you to see through the donor's eyes and give them what they need. So they donate enthusiastically and repeatedly, rising to their highest level of support.
12.15pm: Case study: Katherine Richards, Donor Development Manager, Save the Children: A direct marketing appeal that beat the odds – how did we do this?
Katherine will take you through the ins and outs of what made one of her direct marketing appeals so successful. She will showcase what went well, what didn’t, and the learnings she gained from it.
12.45pm: Networking/lunch provided.
1.30pm: TedTalks - a series of short and sharp presentations, with:
- Michelle Berriman, Executive Director FINZ
- Jude Lyon, Telefund NZ
- Theresa Tagavaitau, Community Compliance Officer, IRD
2.30pm: Personal Development: Cath Vincent: How to pitch yourself well to diverse audiences.
Relationship building is a key skill in every fundraisers toolkit. Cath will explain the key attributes to being likable and professionally appealing so you can build donors, sponsors, volunteers and the confidence of your own team – and raise the effectiveness of your fundraising efforts. Cath Vincent, Wake Up Your Wow!
Learning Outcomes/What to Expect
Fundraising is a competitive business and we know that success in this takes solid knowledge, great skills and a personal approach that builds trust and a desire to get behind your cause. The Fundraisers Forum is a powerful learning experience where you will hear case studies from respected practitioners (warts and all), be informed what works and why? And gain a competitive advantage over those other ‘for-purpose’ organisations chasing the same sponsor / donor dollar.
We guarantee that you will leave this Forum inspired, knowledgeable and with key skills that you can start applying the very next day!
If you need to raise (more) money for your organisation, build a supporter base or just want to win over your team – don’t miss this Forum.
Jeff Brooks, International Fundraising Professional and Author
Linn Araboglos, Foundation Manager, Vodafone NZ Foundation
Jude Lyon, J. Lyon Consulting
Pat Shepherd, Chief Doer of Things, One Percent Collective
Katherine Richards, Donor Development Coordinator, Save the Children New Zealand
Theresa Tagavaitau, Community Compliance Officer, IRD
Cath Vincent, Consultant, Speaker and TV Host
Michelle Berriman, Executive Director, FINZ
Who Should Attend
Aimed at fundraisers for dynamic not-purpose organisations that want to improve their fundraising impact and build a donor / supporter base – we believe anyone involved in fundraising, marketing or public relations for sport clubs, social services, health care providers, arts organisations, animal welfare groups to children's play groups, - in fact anyone wanting to make a positive difference in New Zealand – that’s you!!!
Date & Location
Tuesday 27 August 2019 FORUM
Wednesday 28 August 2019 Master Class with Jeff Brooks