Master Class with Jeff Brooks

How to Create Record-Smashing Direct Mail: 7 Practical, Soup-to-Nuts Steps to Success

Join internationally renowned fundraiser Jeff Brooks during this intensive Master Class.

Direct mail fundraising is difficult. More difficult than it used to be. But it's still the most effective way to get new donors and to build relationships with the donors you have.

It can be difficult to get your head around direct mail. It's a strange and often counter-intuitive world. But knowing the ropes will put you miles ahead in the fundraising game. 

This Masterclass will map out the entire process of creating direct mail that works -- from the planning and strategy, through writing, design, and production, and on to the critical steps that happen AFTER a donor responds. 

Jeff will walk with you through the nitty-gritty of every aspect of direct mail pack development. Then you will be able to replicate the techniques Jeff has used that have generated millions of dollars in every English-speaking country in the world -- and many non-English speaking countries. 

He'll also show you how to avoid the response-destroying mistakes that can turn your campaign into a disaster. (Jeff knows these mistakes because he's made every one of them! The scary thing about them is that most don’t seem like mistakes! That's why so many people fall into a handful of revenue-crushing traps.) 

You won't hear Jeff spouting off about what he thinks should work in fundraising. He won't waste your time with that. Instead, he's going to give FACTS. 

This Master Class is grounded in solid, tested, real-life direct-mail tactics.  These techniques and approaches have been tested and proven to work throughout the world, including extensively in New Zealand. It's the good stuff!

Who Should Attend

Anyone wanting to learn the facts of successful direct-mail fundraising. If you need to raise more money, come to this Master Class and watch your campaigns turning into a success.

About Jeff Brooks

Jeff has been helping nonprofit organisations connect with their donors for nearly 30 years. 

He has worked as a writer and creative director on behalf of top nonprofits in North America and Europe, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions. 

He has planned and executed hundreds of campaigns in direct mail, print, radio, digital, and other media that have motivated millions of donors to help make the world a better place. 

Jeff blogs at, podcasts at, and is the author of three books: The Fundraiser's Guide to Irresistible Communications (2012), The Money-Raising Nonprofit Brand (2014), and most recently How to Turn Your Words into Money (2015). He lives in Seattle.

Wednesday 28 August

Naumi Auckland Airport Hotel
153 Kirkbride Road
Mangere, Auckland
09 912 3333

There is free parking at the venue.

Please contact Naumi Auckland Airport Hotel directly for accommodation bookings.

Registrations at 8.30am.
The Master Class runs from 9am - 12.30pm

Price & Registration

Earlybird Price - $100 + GST
Standard Price - $150 + GST

Earlybird Price - $275 + GST
Standard Price - $325 + GST

Earlybird Price - $350 + GST
Standard Price - $400 + GST

Earlybird Special ends 7 August 2019

Registration process

Payment is by credit card only and there are 3 easy steps to complete the online booking process.
Upon completion of your registration, you will receive an automated confirmation email. If you have any issues or questions about your booking, please contact Nathalie van Dort on 06 878 3456 or email:

What happens if you have to cancel?

We know that sometimes your plans can change for many different reasons. Should you be unable to attend, a substitute delegate is welcome to attend at no extra cost. If a substitute delegate is not available and you need to cancel your registration, please be aware of the following:

Up to 7 days prior to the event you will be provided a refund of your registration cost, less a $50.00 plus GST service charge

If you cancel within 7 days of the event, you are not eligible to receive a refund. Please note: should your registration not be paid by the time of the event, you are still liable to make the payment. Unpaid accounts may be passed over to our debt collection agency and additional costs may be incurred. 

All cancellations must be received in writing (email). You will be sent the event's materials upon request.

Delegates are responsible for their own travel/accommodation bookings and no compensation will be made should the event be rescheduled or cancelled.

Please note: GROW Ltd reserves the right to make any amendments that we may deem to be in the best interest of the forum – it is however very unlikely and we will notify you as soon as possible should this occur.

For more information see our full Terms of Trade.

Further Details

Arrival tea & coffee and morning tea are included.

Takeaway Reference Material

In line with our sustainability objectives, conference presentations will not be distributed in hard copy but will instead be available via a weblink to be advised via email following the conference.

Commitment to Access and Equity

We are committed to access and equity and endeavour to meet the needs of all delegates. Please contact our team at 06 878 3456 if you require special assistance. In order to assist us in understanding delegate needs, please advise your access requirements as early as possible. Request at late notice may not be able to be met.


For further details, please contact:
Nathalie van Dort at or
Phone: 06 878 3456