Master Class with Jeff Brooks
How to Create Record-Smashing Direct Mail: 7 Practical, Soup-to-Nuts Steps to Success
Join internationally renowned fundraiser Jeff Brooks during this intensive Master Class.
Direct mail fundraising is difficult. More difficult than it used to be. But it's still the most effective way to get new donors and to build relationships with the donors you have.
It can be difficult to get your head around direct mail. It's a strange and often counter-intuitive world. But knowing the ropes will put you miles ahead in the fundraising game.
This Masterclass will map out the entire process of creating direct mail that works -- from the planning and strategy, through writing, design, and production, and on to the critical steps that happen AFTER a donor responds.
Jeff will walk with you through the nitty-gritty of every aspect of direct mail pack development. Then you will be able to replicate the techniques Jeff has used that have generated millions of dollars in every English-speaking country in the world -- and many non-English speaking countries.
He'll also show you how to avoid the response-destroying mistakes that can turn your campaign into a disaster. (Jeff knows these mistakes because he's made every one of them! The scary thing about them is that most don’t seem like mistakes! That's why so many people fall into a handful of revenue-crushing traps.)
You won't hear Jeff spouting off about what he thinks should work in fundraising. He won't waste your time with that. Instead, he's going to give FACTS.
This Master Class is grounded in solid, tested, real-life direct-mail tactics. These techniques and approaches have been tested and proven to work throughout the world, including extensively in New Zealand. It's the good stuff!
Who Should Attend
Anyone wanting to learn the facts of successful direct-mail fundraising. If you need to raise more money, come to this Master Class and watch your campaigns turning into a success.
About Jeff Brooks
Jeff has been helping nonprofit organisations connect with their donors for nearly 30 years.
He has worked as a writer and creative director on behalf of top nonprofits in North America and Europe, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.
He has planned and executed hundreds of campaigns in direct mail, print, radio, digital, and other media that have motivated millions of donors to help make the world a better place.
Jeff blogs at futurefundraisingnow.com, podcasts at fundraisingisbeautiful.com, and is the author of three books: The Fundraiser's Guide to Irresistible Communications (2012), The Money-Raising Nonprofit Brand (2014), and most recently How to Turn Your Words into Money (2015). He lives in Seattle.