Sponsorship And Corporate Partnerships
The Sponsorship Sales Process – learn the steps involved to take your sponsorship approach from ‘cold’ to ‘sold’!
Auckland – Friday, 1 September 2017
Sponsorship is about relationships… AND it’s about sales.
Do you need to be a ‘salesperson’ to be successful at sponsorship? No. But you DO need to understand the principles of selling in order to achieve consistent success.
The process from cold to sold in sponsorship has tangible time frames and milestones involved. Not understanding what’s involved is like hoping to travel to some far-off destination without a map or any means to get there. How will you find your way?
Being successful at securing sponsors is not about being ‘salesy’ or ‘pushy’ or trying to be something you are not. It is about being as effective as you can be in the time you have available – understanding and exploring common goals, screening potential partners efficiently, building relationships and moving through the process at your partner’s pace. The last thing you want (or have time for) is to be tripped up by something that you were not expecting to happen – some question, delay or objection that you can not move past.
Join me in this full day hands-on workshop, as we cover the steps involved to take your sponsorship approach from cold to sold. There will be lots of group activities and you will have access to resources and templates that will help you implement what you have learned.
In this workshop Abby will show you:
- how to ditch the pitch – just be you and tell them what they want to know;
- how to make your best cold approach ever;
- the art of following up;
- how to handle meetings – objections, questions and the stuff from left field;
- 5 steps to close the deal; and
- elements of a robust contract.
Who should attend
- These workshops are for:
- Business development or marketing managers
- Sponsorship seekers
- Board Directors
- Volunteers and anyone involved in seeking corporate partners for their event or organisation
What Others Say...
I loved it! Very useful information and so practical! I have a potential sponsor meeting tomorrow and feel more confident about it already!
Scouts New Zealand
Great session. Excellent presentation style and genuine. Abby was prepared to share her knowledge openly and generously.
Te Omanga Hospice
Many thanks for your dynamic presentation, which I thoroughly enjoyed and took a lot away from it!
Melanoma Institute New Zealand
Excellent workshop. Engaging presenter. Great information.
St John Northern Region
About your presenter – Abby Clemence
Abby Clemence, Founder of Infinity Sponsorship specializes in helping organisations just like yours plan, find, connect with and keep corporate partners and sponsors. It doesn’t matter how big you are or how far you reach, in order to maximize your impact and increase your income, you need to be good at fundraising.
Abby’s specialty lies in being able to teach best practice corporate fundraising strategies that drives your organisation towards abundance and sustainability so you can focus on what you do best – serving your community.