Staying Social: How to up your social media game!

A series of four 60 minute webinars

Tuesdays 12.30pm - 1.30pm
16 , 23, 30 November and 7 December

Your organisation is online, you're using social media, but is it working?  Having a good grasp on social media and building a strong online fan base has never been more important to keep your audience informed.

This course will have you diving deeper into the social platforms to get the most out of your social media presence. Don't be afraid - we'll explain it in a simple, easy-to-grasp format and have an accompanying workbook for reference.  You will come away with a greater understanding, confidence and know how to use these platforms effectively.

During the course we'll focus on the three major platforms in New Zealand; Facebook, Instagram and LinkedIn, while touching on others to give you a broad understanding of where they should fit in your marketing mix.

By participating in this interactive webinar series, over 4 weeks, you can actually experiment in the weeks between the sessions and then dissect these within the next session with like minded attendees.

Learning Outcomes

Session 1
The Platforms + Planning Objectives
- Learn the ins and outs of the different social media platforms.
- Which ones should we use?
- Who’s on them?
- How do they work?
- What are we going to use social media for?
- Plan our organisation’s objectives for social media, and how we can use these platforms to achieve them.

Session 2
Content Planning

- What are we going to talk about?
- Create a consistent brand voice.
- Create content pillars, and build a framework to create engaging content efficiently and effectively.

Session 3
Social Media Advertising

- Learn how to create paid advertising campaigns that align with your objectives.
- Learn about the advanced advertising features.

Session 4
How Do We Measure Success?

- Learn which metrics are important.
- How to create and understand reports.

Who Should Attend

Whether you are taking your first steps into the world of social medial marketing, or looking to take your online game to the next level.  This is a series of  training courses that will leave your confident and ready to go!

Your Presenter

Oli Garside
With over 6 years of Digital Marketing experience across multiple brands and business sectors, Oli brings a great deal of real-world knowledge to his facilitation. A self-confessed data nerd, he loves to learn the nuances of how social media platforms work, and how to use that knowledge to get the best results for his clients. As the Head Trainer at Mosh, Oli loves sharing his knowledge and experience in a friendly and informative manner.

Dates

Tuesday 16, 23, 30 November and 7 December 2021, 12.30pm - 1.30pm

You will be sent the details to 'attend' this ZOOM meeting once you are registered.

What others have said about the webinar series

"I completed some Social Media training with another organisation and came away thinking it wasn't useful, this workshop was the complete opposite experience. Everything was actually concretely useful with proper examples, which was great! Thank you so much."

"I learnt just how much is involved in using social media to promo business, and how much I don't know about it. Getting the sessions sent to us after the meeting is invaluable as I am able to go back and revisit them to refresh my memory and pick up different bits of info that I missed previous times. Thanks for sending them"

"It was great to get an insight into the different social media platforms and the content production framework is very helpful. The format of the workshop was easy to understand and sequential."

Price & Registration

Workshops
Standard Price - $200 incl of GST

Registration process
Payment online is by Debit or Credit Card: VISA, Mastercard or American Express only and there are 3 easy steps to complete the online booking process.

Upon hitting the blue "Complete Booking" button, you will receive an automated email confirming your registration and you will also be a sent in a separate email a Tax Invoice showing your booking as being paid in full by Credit Card. If you have any issues or questions about your booking, please contact Feona Horrex on 0272 040425 or email: feona@grow.co.nz

We work hard to ensure that all workshops are cost effective by automating our systems. If you require an invoice (rather than paying by debit or credit card) there will be a $25.00 inc GST surcharge for this, and you will need to supply:
The full name and postal address required to appear on the invoice.
The contact name and email of the person(s) responsible for authorising this expense and approving payment.
Any purchase order references required on vendor invoices.
Please email feona@grow.co.nz  if you would like to reserve a place, as our workshops fill quickly.

What happens if you have to cancel?
We know that sometimes your plans can change for many different reasons. Should you be unable to attend, a substitute delegate is welcome to attend at no extra cost. If a substitute delegate is not available and you need to cancel your registration, please be aware of the following:

Up to 7 days prior to the event you will be provided a refund of your registration cost, less a $20.00 inc GST per attendee service charge.
 
If you cancel within 7 days of the event, you are not eligible to receive a refund. Please note: should your registration not be paid by the time of the event, you are still liable to make the payment. Unpaid accounts may be passed over to our debt collection agency and additional costs may be incurred.
 
All cancellations must be received in writing via email.
 
Training is cancellable by GROW with 3 days’ notice if a minimum number of attendees is not met and full refunds will be provided.
 
Please note: GROW Ltd reserves the right to make any amendments that we may deem to be in the best interest of the forum – it is however very unlikely and we will notify you as soon as possible should this occur.


For more information see our full Terms of Trade.

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CONTACT FEONA


For further details, please contact:
e: feona@grow.co.nz
p: 027 204 0425